Fujifilm film simulations explained

Fujifilm builds twenty colour and black-and-white looks into its cameras, each modelled on a real film stock. This is what every one of them does, and when to reach for it.

Colour

PROVIA / Standard The honest baseline every other look is measured against.

Velvia / VIVID Deep greens, hot reds and no apologies.

ASTIA / Soft Colour that stays rich while skin stays kind.

Classic Chrome Muted colour, hard shadows, magazine mood.

Classic Negative Drugstore film with a chip on its shoulder.

Nostalgic Neg. Amber highlights, deep blues, family album warmth.

REALA ACE Faithful colour with a firm backbone.

PRO Neg. Std The flattest colour profile Fujifilm makes.

PRO Neg. Hi Kind to skin, firm enough for real light.

ETERNA / Cinema Low contrast, low saturation, room to grade.

ETERNA Bleach Bypass Silver, steel and almost no colour.

Black and white

ACROS Black and white with grain that behaves like film.

ACROS+Ye A little more sky, no cost to skin.

ACROS+R Black skies, white clouds, high drama.

ACROS+G The portrait filter, and the one for gardens.

Monochrome Plain black and white, harder and more graphic than ACROS.

Monochrome+Ye The everyday filter on the harder black and white.

Monochrome+R The hardest black and white Fujifilm will give you.

Monochrome+G Foliage that stays readable in a hard black and white.

Sepia The one almost nobody uses, and the reason it exists.